Digital Marketing & Growth
Performance Marketing: Google & Social Ads
Digitexa AI plans, builds and manages Google, Meta and LinkedIn ad campaigns for small businesses, with landing pages and conversion tracking set up properly so every pound, dollar or rupee spent can be measured.
What is performance marketing?
Performance marketing is paid advertising measured by results such as enquiries, bookings or sales, rather than impressions alone. For a small business it means running ads on platforms like Google, Facebook, Instagram and LinkedIn, tracking which ones bring customers, and moving budget towards what works.
What does the service include?
- Google Ads: search, Performance Max, YouTube and remarketing campaigns built around the terms your customers use.
- Meta ads: Facebook and Instagram campaigns for awareness, leads and e-commerce sales.
- LinkedIn ads: B2B campaigns targeted by job title, industry and company size.
- Landing pages: fast, focused pages designed for one action, built and tested by our developers.
- Conversion tracking: GA4, Google Tag Manager, platform pixels and server-side tagging set up so results are measured accurately.
- Reporting and CRO: clear monthly reports and conversion rate optimisation tests on pages and forms.
Why does conversion tracking matter so much?
Ad platforms optimise towards the conversions you tell them about. If tracking is missing or double-counting, they spend your budget on the wrong people. We check that form submissions, calls, bookings and purchases are recorded correctly in GA4 and each ad platform, and use server-side tagging and consent settings where appropriate to improve accuracy and privacy.
How does the process work?
- Audit and goals: we review existing accounts, tracking and your target customer.
- Tracking first: we fix measurement before increasing spend.
- Launch: focused campaigns and landing pages with a test budget.
- Optimise: weekly adjustments to keywords, audiences, ads and bids.
- Report: monthly results in plain language with next steps.
Can performance marketing work on a modest budget?
Yes, if the budget is focused. We start with the channels and keywords closest to purchase, avoid spreading spend too thinly and combine paid ads with organic SEO and GEO so results do not depend on ads alone.
Why choose Digitexa AI for paid ads?
- Marketing and development under one roof, so landing pages and tracking get fixed quickly.
- Ad accounts set up and kept in your name.
- Honest reporting on what is and is not working.
Ready to talk? Tell us about your project and a senior engineer will reply with next steps, questions and a suggested approach.
Performance Marketing: Google & Social Ads: FAQs
Should a small business advertise on Google or on social media?
Google Ads usually suits businesses whose customers already search for the service, while Meta and LinkedIn suit building demand or reaching a defined audience. Many small businesses start with Google search and add social ads once tracking and landing pages are in place.
How much should a small business spend on Google Ads?
There is no single right figure; it depends on how competitive your keywords are, your location and what a customer is worth to you. We recommend starting with a test budget focused on high-intent searches, then increasing spend where results are proven.
What is server-side tagging and do I need it?
Server-side tagging sends tracking data through a server you control before it reaches analytics and ad platforms. It can improve data accuracy, page speed and privacy control, and is most useful for businesses that rely heavily on paid ads or e-commerce.
Who owns the ad accounts and data?
You do. We set up or use Google Ads, Meta, LinkedIn and GA4 accounts in your business's name and work with access you grant, so you keep all history and data if you change partners.